B2B Demand Generation Manager (m/f/d)

Regensburg

Full-time

Permanent employee

Your Responsibilities

Take ownership of our demand generation and performance marketing activities
Plan, manage, and optimize our Google Ads and LinkedIn campaigns, including budget management within the defined framework
Build and optimize our visibility in search engines and AI-generated answers through SEO and GEO (Generative Engine Optimization) for Google, ChatGPT, Claude, Copilot, and other AI-powered search systems
Manage our website based on WordPress and HubSpot, with a focus on SEO, GEO, and conversion optimization, including site structure, metadata, structured data, and landing pages
Set up and maintain tracking (GA4, Google Tag Manager, consent management, and UTM conventions), and analyze campaign, funnel, and conversion data to independently identify and implement optimizations
Identify new growth and demand opportunities, such as new funnels or advertising formats in AI assistants (AI Ads)

At least 2–3 years of hands-on experience in demand generation, performance marketing, or growth marketing, ideally in a B2B software environment
Solid experience with marketing automation, ideally HubSpot, including workflows, lead scoring, and administration
Very good knowledge of Google Ads, LinkedIn Ads, and web analytics (GA4, Google Tag Manager)
Enthusiasm for digital trends, AI, and modern search technologies
A proactive mindset, creativity, and a hands-on approach
Very good German and English language skills